2021 BREAKTHROUGH BRAND
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The Breakthrough Brand of the year is the most innovative, game-changing brand that made their mark in clean beauty. It’s the new go-to, must-have and holy grail that everyone is loving

BREAKTHROUGH BRAND OF THE YEAR
PAI SKINCARE

Introducing the Dirty Thinkers’ Choice Awards third-ever Breakthrough Brand of the Year… Pai Skincare! They have made their mark in clean beauty with their ability to change lifestyles and routines without being dirty.