The deodorant category doesn’t exactly have a chic history. From bulky plastic containers to highly alcohol- and aluminum-filled formulas, antiperspirants weren’t exactly the type of product one would display in a “shelfie.”

Think Dirty is finally growing up and hitting double digits at 11! Can you believe it? We owe a massive thanks to our fabulous users and supporters for fueling this incredible journey. It's been a decade of iPhones, version 4 to 14 to be exact! Cheers to Thinking Dirty and Shopping Clean in style! 🎉📱💄
The deodorant category doesn’t exactly have a chic history. From bulky plastic containers to highly alcohol- and aluminum-filled formulas, antiperspirants weren’t exactly the type of product one would display in a “shelfie.”
Dermatologists and hair experts recommended these drugstore shampoos that won’t break the bank
In theory, everyone wants to use “better for you” products, but whether the average consumer is willing to put the time and energy into finding those products can be the deciding factor. Think Dirty, Sephora, and Target are making it easy for consumers to find products with clean ingredients
Sustainable living apps cover all kinds of e-ground, from helping you find sustainable brands to minimizing food waste.
Apps that offer delivery on demand have made it easier than ever to access our essentials. (Yes. That includes a midnight pizza order via Uber.). And now a new one is adding beauty to the list.
Living a healthy and toxic-free lifestyle can be challenging in a world filled with GMOs and chemical ingredients, especially when brands are not forthcoming with what’s actually in their products.
In a Facebook group born around allegations of hair damage caused by DevaCurl, thousands of former users are trying to help each other recover their curls.
When it comes to choosing beauty products, what’s most important to you? How does it look, what it does or, what its ingredients are? Sometimes, beauty industry jargon can be confusing, masking a product’s true ingredients and effectiveness.
“The most beautiful makeup for a woman is passion. But cosmetics are easier to buy,” says Lily Tse (BA 2001 UTSC), quoting fashion designer Yves St. Laurent. Tse is an entrepreneur and the CEO of Think Dirty, a mobile app that helps consumers understand the ingredients in their personal care products.
There are quite a few apps out there that help the environment by reducing your carbon footprint through planting trees, using alternative modes of transportation, and more. But did you know there’s more you can do to help the environment than biking to work and planting trees? Living more sustainably doesn’t have to be an all-or-nothing feat.