From decades of beauty trends that sell you ‘this’ new magic ingredient, it seems as though consumers are trying to be more conscious—and beauty and skincare brands see that. So what is clean beauty? And what makes your bathroom cabinet dirty?
Packaging is, more than ever, a vital part of the marketing mix. A new breed of shoppers is avidly checking labels for ‘good’ and ‘bad’ ingredients using a variety of apps and websites, plus knowledge gleaned from the plethora of on and offline media and beauty bloggers.
Considering how much time we not only spend on our phones and how rely on them for just about everything, it shouldn’t come as a surprise that beauty brands have taken notice by stepping the app game up.
It seems like we can’t go one week without another headline about the damage we’ve done to the planet, leading some to feel frustrated and like there’s nothing they can do about it. We’re all just looking to do our part in protecting the environment – and luckily, there’s an app for that.
When Ovie Marshall, an esthetician at The Spa at Aestique in Hempfield, decided to use natural beauty and skin care products, she says she found valuable information in Stacy Malkan’s 2007 book, “Not Just a Pretty Face: The Ugly Side of the Beauty Industry.”
We live in a digital age; dependent on our iPhones for everything from telling the time to controlling our heating and even finding a life partner. So it was only a matter of time until technology took over looking after our skin.
You can read all the nutrition labels in the world and make excellent choices based on that information but what good will it do if the air you breathe around the apartment or the lotions you dutifully apply to your skin are more toxic than your teenage son’s gym bag?
Beauty is all around us. Channeling or harnessing it to be our best selves can be incredibly fun, and it can bring thought-provoking challenges as well. Here’s how to truly cultivate beauty from the outside, from choosing natural skincare strategies to making lifestyle pivots.
In the first installment of Abby’s Apps, Abby takes a look at an app that could help users shift to a clean and healthy lifestyle. It’s called “Think Dirty” but really, you’ll want to use it for getting clean.
Elevate has announced the 50 most innovative workplaces that will be officially recognized at The Elevated Awards. The Elevated Awards look to recognize the companies that make innovation a valued part of the way people think, work, and interact every day.
Lily Tse wants you to think dirty and buy clean.
The U of T Scarborough alum started thinking about the chemicals in personal care and beauty products after her mother’s breast cancer diagnosis. She did some digging...
Clean beauty is not just a trend, it’s a movement. TODAY style contributor Bobbie Thomas stops by to talk to Kathie Lee and Hoda about why it’s all the buzz. Plus, Bobbie shares some of her favorite products.
Non-toxic or “clean” products—everything from household cleaners to baby supplies to beauty products—have been on the rise in recent years...I didn’t see what all the fuss (and a few extra bucks) was about. That is, until I found myself struggling to get pregnant.
Kan jouw huis wel een opruimbeurt gebruiken, maar heb je geen idee waar je moet beginnen? Dan kun je natuurlijk naar de Japanse opruimgoeroe Marie Kondo kijken op Netflix. Maar we helpen graag een handje door je vijf apps te geven waarmee...
There are so many apps out on the market it can be really hard to choose which are the best for you. Here’s a list of my favorite apps in different categories...If you're looking for the best apps to help you make 2019 your most successful year yet, here they are!
Girls who are exposed before birth to chemicals commonly found in cosmetics, soaps, shampoos and other personal care products may begin puberty at an earlier age, according to a study published this week in the journal Human Reproduction.
Girls exposed to chemicals commonly found in toothpaste, makeup, soap and other personal care products before birth may hit puberty earlier, according to a new longitudinal study led by researchers at the University of California, Berkeley, United States (U.S.).
"G.I. Joe said it best — knowing is half the battle. You owe it to yourself, your health, your body, your skin, and your loved ones to make informed choices by knowing the ingredients in the beauty products and cosmetics you use."
Lily Tse left agency life to become an entrepreneur, and now she’s on a mission to help people purchase beauty products that are good for you and good for the environment. Read on to see her global idea for tech and innovation.
THE CULT OF skin care seems to have reached a fever pitch, with women (and men) accumulating costly, pleasingly packaged products to arrange in their bathrooms at a new pace. Self-taught enthusiasts, known as the “skintelligentsia,” exchange...
While many people can relate to scrutinizing ingredient lists at the grocery store, we often ignore what beauty and skincare products be sinking into our pores. Even if said products, from sunscreen to moisturizers to...
In between checking your Insta feed or seeing what's happening on Snapchat, why not download a couple of our suggested apps? Our recommendations are perfect anyone looking to up their eco-conscious game.
Walking into a drugstore and seeing endless aisles of makeup can be overwhelming. Now try to narrow those products down into ones that don’t test on animals...We owe it to our furry friends to shop cruelty-free! Here are some ways to get started:
"First, let me start off by saying I am an app minimalist. I’m currently still in the Dark Ages with my iPhone 6S 16GB, so I barely have room for Gmail and text threads. I’m extremely judicious with app downloads, but my new discovery–the “Think Dirty” app–was a no-brainer!"
I love makeup and make no apologies for it. I consider makeup a tool for boosting my mood or highlighting my favorite features, but I recently started to question my embrace of it. While listening to my local NPR station, I heard experts discussing a recent study about chemicals in cosmetics. I thought: could my form of self-expression be dangerous?
"You have to disclose if you're buying a house there could potentially be lead in there. So why is it OK that we can educate people that there's no lead on the walls, but then we can have it in our lipstick which is on our face?"
The Think Dirty app: "A great example of a resource that allows people to decipher all of the confusing and unpronounceable chemical names so that they can assess the safety of their favorite cosmetic products."
I scrutinized ingredient lists and cross-checked with the Think Dirty app database to make sure the foundations I was testing were free of parabens, phthalates, sulfates and petrochemicals (the main substances that the clean beauty community is passionate about avoiding).
We put together a list of the best beauty apps on the market, from skin analysis to up-to-the date hair conditions based on weather. Check out the 15 beauty apps you’ll probably want to start downloading now.
A growing amount of research suggests chemicals in everyday products may put us at risk for health problems. A mom in Pensacola is trying to protect her family, by "switching and ditching" products around her house.
Gupta recommends downloading an app called Think Dirty to help determine which products are the healthiest choices for your body and skin. “It’s a wonderful tool,” Gupta added. “You just scan the barcode of your toothpaste, deodorant, moisturizer or whatever beauty or hygiene product you’re inquiring about, and you can see how clean or dirty it is for your skin."
"While we often think to clean up our homes and detox our cleaning supplies in preparation for the new season, the designer also recommends spring-cleaning your makeup collection. And there's an app that makes it easy."
Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated. She also explains what the symbols on beauty product labels mean.
I began by researching a safe cosmetic "starter kit," focusing on the body, shower, skin care, and makeup products I use on a daily basis. The FDA has shockingly little authority over cosmetics (more on that later), and my research taught me that terms like organic, eco, natural, and nontoxic have no legal or regulatory meaning when it comes to cosmetics. Luckily, there are helpful online resources and apps like Think Dirty (available on iPhone) that help consumers understand what exactly goes into the products they use.
With eco-friendly beauty buys becoming more of an industry standard, now is the perfect time to arm ourselves with the best resources that can help us make better choices one purchase at a time. But what exactly is green beauty and how can you get on board? Here, a few amazing platforms that make natural beauty education a reality.
The truth is that the FDA can only take action once a dangerous product is on the market and it can prove it's harmful to consumers. The good news? There are resources out there, like Think Dirty (available on iTunes), that help consumers understand what goes into the products we use.
Content that is meant to help and inspire entrepreneurs is actually altruistic, unrealistic and idealistic, ignoring the realities of starting a company... We suggest that you avoid the meaningless, rainbow-coloured, unicorns-and-rabbits advice plastered all over social media. Here’s some real advice and interesting ideas from entrepreneurs and experts who have failed, succeeded and then failed again.
"I recently had a conversatin with Lily Tse, the founder of the Think Dirty app. With her family having a history of cancer, Lily decided to take matters into her own hands and become knowledgable about what exactly goes into our most tried and trusted beauty products. Find the full interview below."
Toronto-based Lily Tse was 12 years into a marketing career when her itch to solve a problem-the lack of available information about the safety of beauty products-became stronger than her desire for stability. The Think Dirty app launched for iOS in 2013,...
Well, from where we stand, it doesn't have a formal definition. It's a movement that means different things for different people. At its core, it's reexamining how our beauty products are affecting our health and eliminating the things that make cosmetics...
The humble barcode has been a regular part of grocery store shopping since 1974, with the first ever product being scanned on June 26th of that year. Since then, they have become almost invisible, with some package designs finding ingenious ways to hide...
The Think Dirty app provides users with a way to learn about the potentially toxic ingredients in cosmetics and personal care products. Customers can scan the product barcode and Think Dirty will give them easy-to-understand info on the product...
The top 25 female-led startups to participate in the Fierce Founders Bootcamp were announced today. The founders will complete the first phase of programming at the Communitech Hub July 19- 21, 2016, and then return to the Hub from August 23-25, 2016....
It's no secret that men dominated the tech world at one point in time. But it's no longer just a man's world. The times have changed and women are killing it on the technical turf, especially here on Canadian soil. These are the women who have...
Compiled by BNN staff 1:41 PM, E.T. | March 3, 2016 The Think Dirty app provides users with a way to learn about the potentially toxic ingredients in cosmetics and personal care products. Customers can scan the product barcode and Think Dirty...
Our team at Cup of Jo has some serious old-school tendencies. Caroline still uses a day planner. But we've each managed to get hooked on a few apps that we now can't imagine living without. Here are our current must-haves, and we'd love to hear...
Lily Tse, founder and CEO of Think Dirty, wants to come clean on the personal care products you use every day. Think your “all natural” face cream is a healthy alternative? Convinced your “organic” lip gloss is the real deal? Think again. They might actua...
What apps do you depend on when you're the founder of an app yourself? 'Safe' cosmetics whizz Lily Tse tells us what scores screen time in her world Ever wondered what's really hiding in your wash bag? Lily Tse is committed to helping you to find...
When you scroll through your Instagram feed, it’s likely that you’ll see a post or two from a health-conscious or foodie friend with the hashtags #cleaneats or #healthy. It’s no doubt that healthy eating has become a large trend among the X and Y generati...
“I feel like these entrepreneurship programs for women have some parallel qualities, it’s definitely helpful,” said Lily Tse, founder of the Think Dirty beauty and cosmetics app, and one of six startups that received $5,000 and a placement at the DMZ from...
This week, The Honest Company, the Los Angeles-based sustainable consumer products retailer co-founded by Alba and recently valued at $1.7 billion, debuts a new line of cosmetics and facial care products.
We asked followers of the BuzzFeed Community for their favorite underrated app. Here are their go-to downloads. Note: Submissions have been edited for length and/or clarity. Want to be featured on BuzzFeed? Follow the BuzzFeed Community on...
We lead busy, busy lives. And we definitely don't always have time to catch up on all of our favorite beauty blogs and watch countless hours of how-to tutorials. Since we're all about upgrading our lives with our favorite calendar apps and...
If you are familiar with the natural makeup industry, then you are well aware of the controversial ingredients frequently found in mainstream cosmetics and hygiene products. For those unfamiliar, the story is simple: researchers have repeatedly found ques
Her findings confirmed Leonard's report: that the beauty industry is very loosely regulated. Despite claims that products are "all natural" or "organic," the lack of standardization in cosmetic labeling meant that many potentially toxic chemicals...
Back in March, we launched MasterCard Women in Entrepreneurship, a $60,000 program designed to fuel the success of six women-led startups through cash prizes and placement at the DMZ. The program, supported by a generous donation from MasterCard, aims to strengthen the DMZ’s community of female founders and co-founders and support these women as they scale their businesses...
Our art director turned us all on to the Think Dirty app several months ago. Since then, we’ve been scanning like crazy and comparing notes. We polled the team to get everyone’s must-have beauty buys—and then we ran the app to see which products come up clean, according to Think Dirty...
I don’t know about you guys, but sometimes I just get exhausted trying to read and understand every ingredient on every label. As a newbie to the whole natural lifestyle thing, I can feel a bit overwhelmed and discouraged by it all...
Personal care products often include ingredients that pose a risk to our health. Navigating labels for harmful chemicals can be confusing and time intensive. To help simplify conscious shopping, we partnered with Think Dirty to recommend the most verified...
Mobile connectivity has increased our ability to make in-situ informed choices about many things. Through the Internet of Things, from Withings wifi scales to the up and coming Apple watch, our bodies and our actions are becoming evermore quantified...
If one of your resolutions for the new year is to live greener, more healthily, and more in line with your values, these apps will give you a hand. When we learn about an issue, whether it's about food or health or pollution or water or social justice...
Spurred by her mom’s experience with breast cancer, Toronto-based entrepreneur Lily Tse created ‘Think Dirty’, an app that reveals harmful chemicals found in your facial wash or lipstick. The app draws from a database of over 200,000 products and ranks...
Is shampoo making you fat? Is soap causing cellulite? We look at the common household toxins known to disrupt hormone function. For more, download the Think Dirty app to help you navigate unwanted chemicals while shopping and read more from David Suzuki...
LOS ANGELES (CBSLA.com) — Kirsty King from Mid-City LA is a sales director for an advertising agency, a business where image is everything. “This is my makeup I use most days when I’m working. I just put a light coat on across my face,” King says. “This is a product I’ve used for quite a while.”...
Scan your product’s barcode and the app will determine any ingredients that may not be as eco-friendly as you first thought, whilst also offering greener alternatives. Be prepared for a few surprises: some of our favourite products came out ‘dirtier’ than expected, but it explains which ingredients they see as un-ideal, and why, so you can have a look and decide for yourself.
This app tells you exactly what’s in the personal care product you’re about to buy. You scan the barcode, and it shares information about potentially harmful ingredients (and gives alternatives, if you want them). It’s useful for fact-checking label claims like “all-natural” and “organic.” Kyle Shearer of our Events Workgroup says, “It helps me make informed choices on products that I am bringing home.”
The iPhone 6 comes out in two days (and the much-debated Apple Watch launches early next year). Not to mention, iOS 8 is here, meaning nearly everyone has Apple on the brain these days. Whether you’re just upgrading your software, or going all in, we thou.
First things first: Think Dirty is not a porn streaming service, despite what the name may lead you to believe. Launched in 2013, it’s an inspired app for consumers who are unaware of the harmful chemicals that may be marinating on the bathroom shelf.
In ancient Greece both men and woman covered their face in makeup made from white lead – needless to say they were poisoning themselves. Unfortunately, when it comes to the beauty industry, it seems not much has changed in the course of two millennia...
Reading teeny ingredients lists is tough, especially when you're out shopping. These three free apps make it easy to evaluate a product's ingredients and narrow down your choices. Just scan a product's bar code to see the ingredients it contains a...
Before your mind gets stuck in the gutter, this app determines how toxic your beauty products are—a pretty brilliant idea, since ingredient details aren't always easy to find. Scan a product's barcode or search the database by product name; the app ranks
With app which center on beauty products now hitting consumers' screens thick and fast, CosmeticsDesign take a look at whether the swiftly evolving mobile space poses an opportunity for brands, or a risk.
These little beads seem helpful when we're exfoliating skin, but they're actually harmful environmental concerns, damaging the purity of lakes and rivers. Microbeads are often listed as polyethylene and polypropylene. However, many consumers are unaware of the ingredients they use in cosmetics.
Miranda Kerr is a big fan of using natural beauty products, so what's the betting she'd have some fun with this clever detoxing app? Maybe you consider yourself a bit of a beauty ingredients whiz; you can reel of the benefits of hyaluronic acid...
But when I stumbled upon the new beauty app ThinkDirty, I realized it was time to pay more attention to what I'm putting on my face. The app allows you to scan the bar code on a beauty product — and then spits out a ranking based on the amount of cancer-causing substances in the product, ranking it on a scale from 0 to 10, with 10 being the most "dirty" in a totally nonsexual way.
We’re using an increasing number of cosmetic products on a daily basis, but as the beauty industry isn’t required to list ALL of the ingredients on their product labels, it begs the question; do we really know what we’re putting on to our skin?
At the end of the night when I suds up my face, I worry about removing all of my waterproof mascara. I’m not thinking about whether my skin-cleansing pads might make me sick. After all, I bought them at the local drugstore, not on the black market—and toxic chemicals are what the FDA is supposed to protect me from, right?
"I never realized the environmental impact cosmetics had on our health," says Think Dirty® founder Lily Tse. Discovering many ingredients were possibly linked to breast cancer, Lily was shocked to learn that the cosmetics industry was not regulated like the food and drug sectors.
It’s do or die time for cosmetic and personal care brands. Customers want goods they can trust won’t lead to serious health issues down the line, and retailers are backing them up by putting pressure on vendors to provide just that. Walmart and Target recently announced they’ve begun assessing and phasing-out products that contain harmful ingredients from store shelves. It’s a big, bold move that has set the tone for today’s health-conscious consumer landscape, and while the race is on to provide them with safer goods, there are also new platforms doing their bit to inform people about what they’re putting on their bodies.
The average woman uses 12 beauty products a day, and the average man uses 6, but all too often the ingredients inside these items remain a mystery. Because the cosmetics industry isn’t required to list all components on their labels, there didn’t seem to be much hope of ever finding out what we are putting on ourselves- until now. Enter the ‘Think Dirty’ app.
The cosmetics industry isn't required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.
The cosmetics industry isn't required to disclose all of the unhealthy chemicals in its products. But with a new app, one daughter of a breast cancer survivor is enabling greater transparency for shoppers.
Few of us really know what we are smearing on our faces, hands and bodies when we pick up creams and lotions these days. (Unless it’s coconut oil, then okay, you know.)
But seriously, ever tried to pronounce those long, dinosaur-sounding words in most products’ ingredient list?
Cue Think Dirty, an app* created by some innovative folks in Toronto, and used for deciphering what the heck is actually in our beauty products so we can make educated choices about them.
Lily Tse, CEO and founder of Think Dirty, will demonstrate the pervasive influence mobile apps can have on consumers. The Think Dirty mobile application rates over 55,000 beauty products according to the health and safety risks of their ingredients. Consumers are using the mobile app to assess the safety of cosmetic products.
A second session will be devoted to digital marketing and will look at the impact of mobile devices and digital marketing on consumer behaviour towards personal care products. Lily Tse, CEO and founder of Think Dirty - a mobile application that rates over 55,000 beauty products according to the health and safety risks of their ingredients - will demonstrate the pervasive influence mobile apps can have on consumers.
Making time to consider the environment in your daily schedule isn’t always easy. Sometimes it’s just simpler and less time consuming to ignore your better judgment and throw that tuna can in the garbage or pick-up that cheap, drugstore lip gloss.
New smart phone app Think Dirty is aiming to change the way consumers shop for beauty products. The apps allow shoppers to scan products on the spot to find out a product's ingredient list. Some apps rank a product based on their ingredients, which can encourage or deter a sale.
Think Dirty, Shop Clean: free A handy iphone app which is available free from the itunes store. Using barcode scanning technology to identify products and rate them on a scale of 0-10 based on product ingredient listings (0 being you can almost eat it, to 10 meaning that no green girl worth her kale would touch it) . Hailing from Canada, the app indicates if a product has any potentially harmful ingredients and allergens using The National Library of Medicine's Hazardous Substances Data Bank , the Environmental Working Group and other not for profit organizations. With a clever design it makes shopping for your green friends and family more like a game than a puzzle.
Toronto's ideaBOOST media and technology startup accelerator announced its latest cohort of six companies yesterday. The program takes place at the Canadian Film Centre's Media Lab (CFC Media Lab). The swanky ceremony was hosted by CBC's.
Making an informed decision about cosmetics and personal care products just became a whole lot easier—thanks to the development of two new apps that will deliver specific product ratings and ingredient information right to your fingertips
Whoa. I think Grist has found one of the most helpful apps I've ever seen. The environmental news site recently reported on Think Dirty — a free app that tells you if a beauty product contains potentially toxic chemicals.
Looking to order food, get directions, or find a date? There’s an app for that. There’s an app for almost anything you could possibly need. And now, there’s even an app to tell you what toxins are in your makeup.
Lily Tse of the Think Dirty app. Although many products are labelled “all-natural” or “organic,” there is little transparency in labelling cosmetics and personal care products. Tse’s app is a tool for consumers to find information easily.
A regular series, The Wang Post sits down with rising Asian entrepreneurs. This week, they spoke with Lily Tse, the founder and CEO of Think Dirty®, about her entrepreneurial path and her venture to educate other women on safe cosmetics and personal care products.
TORONTO – If you’re concerned about the ingredients in everyday health and beauty products, navigating the beauty counter might feel like walking through a minefield. From five-syllable ingredients nearly impossible to decipher, to products labelled “natural” when they’re anything but, the average consumer likely has no idea what is in their personal care products.
Let’s start from the beginning: where were you born, and where did you grow up? I was born in Hong Kong, and I moved to Baltimore, Maryland when I was 18 years old to attend an art college. When I was 19, my family moved from Hong Kong to Toronto, Canada; I followed them and finished my university studies there.
It's called "Think Dirty" and if the app takes off it could lead to a new generation of formulation savvy consumers who will be telling formulators what ingredient they do and do not want to see in their products.
ideaBOOST, the Canadian Film Centre’s (CFC) “business accelerator with a difference” has announced 11 shortlisted candidates for its third cohort of entertainment technology startups.
The 11 teams will now pitch their visions in front of ideaBOOST founding partners Shaw Media, Google and Chorus Entertainment on November 4.
Described as an “independent source that allows you to compare products as you shop,” new mobile app Think Dirty rates personal-care products based on the perceived safety of their ingredients, referring to government lists of prohibited chemicals, peer-reviewed journals, NGO reports and regulatory guidance.
Buying safe cosmetics has never been easier, with the help of your smartphone. The new Think Dirty app by the Campaign for Safe Cosmetics takes the guess work out of buying safer health and beauty aids, turning the power of educated purchasing into your hands.
During the month of October, Think Dirty, the Campaign for Safe Cosmetics, and the Breast Cancer Fund are uniting for "30 days of dirty." Think Dirty is a "consumer movement led by a mobile app," which invites beauty product purchasers and users to find out what's in their cosmetics.
Seeing that this is a list of my beauty faves, October being Breast Cancer Awareness month and in celebration of the newly launched Think Dirty app, I thought it was apropos to start off with this must have app.
To promote their official launch, Think Dirty®, a new app that makes personal care shopping much cleaner, has launched 30 Days of Dirty, an inaugural campaign to inform consumers of the potentially toxic ingredients in cosmetics and to raise funds for Breast Cancer Fund.
To promote their official launch, Think Dirty, a new app that makes personal care shopping much cleaner, has launched 30 Days of Dirty, an inaugural campaign to inform consumers of the potentially toxic ingredients in cosmetics and to raise funds for Breast Cancer Fund.
TORONTO, ONTARIO – (Marketwired - Sep 18, 2013) - Today the Spin Master Innovation Fund announced the 2013 recipients of the Spin Master Innovation Program. In partnership with Spin Master Ltd. and co-financing partner the Business Development Bank of Canada (BDC), the Canadian Youth Business Foundation (CYBF) is pleased to introduce the next group of highly innovative entrepreneurs to the rest of the country.
There are also some apps to help ethical shopping. Think Dirty (iOS) lets you scan cosmetics products barcodes to find out about the "potentially toxic ingredients" that lurk within them. More than 10k products are in its database.
Think Dirty [free, iOS] is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. It’s an unbiased source that allows you to compare products as you shop.
With an app name like “Think Dirty,” you might not know what to think. However, the Think Dirty app isn’t as dirty as you might be thinkingor is it? As a matter of fact, the purpose of this free Healthcare & Fitness app is to get you to think clean. The Think Dirty iPhone app is all about providing unbiased product comparison information for personal care products. These products, for men and women, range from face wash and cosmetics to shampoos and more. Think Dirty’s vision is to turn iPhone users into better informed consumers, enabling us all to “Think Dirty – Shop Clean.”
With a tool like Think Dirty, consumers can help find and promote good companies that are using nontoxic ingredients. You shouldn’t have to be a toxicologist to know how to find safer products.
– Janet Nudelman, Campaign for Safe Cosmetics
I love knowing the health impact of what's on my bathroom shelf. Every consumer of beauty products needs this free app.
– Karina Birch, Founder of Rocky Mountain Soap
“It helps me make informed choices on products that I am bringing home.”
– Kyle Shearer, TED Blog Staff
“Tse's quest for greater transparency is personal. Her mother is a breast cancer survivor, so she's sensitive to hidden dangers in the products around us.”
– Fast Co. Exist
“Buying safe cosmetics has never been easier.”
“Think Dirty is an app that makes figuring out exactly what you’re slathering on your face, lips, bod (and, yikes, then washing down the drain) as easy as snapping a picture.”
– Brit + Co.
Lily and the team are doing a phenomenal job on an important app. This is something everyone who cares about their health should have in hand when they go shopping for personal care products!
– Bill Baker, CEO, Consonant Body
As someone who has past horror stories of using product that caused my skin allergy, Think Dirty is an app that I have been waiting for so long. It will let me know all the ingredients in the products, so I won't have to be a human guinea pig for new products. It will be a saviour for people like myself who has bad experience of using the wrong product for undisclosed ingredients. Looking forward to the launch of this important app!!
– Nadeyah Kailan,   Director Events and Sponsorship of Interactive Advertising Bureau of Canada
What changed my routine and really my life is the Think Dirty app.
– Ruby Rose
An App That Helps You Find the Safest Make-up.
– The Atlantic
Think Dirty miiiight be the best app ever
Brilliant idea: 'Think Dirty' app tells you the ingredients in your cosmetics.
– Jason Calacanis, Inside.com
Incredibly useful app! I always considered myself a person who used natural and environmentally-friendly product until I downloaded this app. It is eye-opening to say the least. I can't wait to see more products added!
– ChloeMeagan, Think Dirty App User
Awesome! I have numerous allergies and I checked Think Dirty before I buy any new product and have found it useful. Don't know what I would do without it now.
– thinkingclean, Think Dirty App User
Time saver and life saver. Amazing!! I used to Google each ingredient in my products before purchasing to make sure they weren't harmful. Now I have an app that does that for me AND recommends a natural product... I just got to start getting my daughter's fathers to start using it.
– ttdoublenk, Think Dirty App User
So handy! Immediate answer to the burning question - is this bad for me? Have thrown a lot of things out now knowing what to buy instead.
– KevMacdod, Think Dirty App User
Love this when shopping. This app is great as it makes things so much easier when trying to decide on a product in store. In the past I felt like I had to stand in the aisle for 30m trying to look up ingredients etc. This app breaks thing down so simply and you can spend less time in store.
– Shoplesslivemore, Think Dirty App User
I am amazed at how many popular brand name products are full of chemicals. I have stopped using them. Thank you for opening my eye to natural clean products for my body. I love using this app as a resource before buying!
– Janey6549, Think Dirty App User
My favorite app! I don't know what I would do without this app. It's absolutely amazing and has inspired me to live a cleaner life.
– KimbaC, Think Dirty App User
Life changer. This app will make you more conscious of all bad chemicals that we absorb daily through our bodies. It has opened my eyes to true chemical-free brand and unveiled well-known brands that pretend to be.
– Luis756, Think Dirty App User
Awesome! Love to know what is bad for you. So many big words and it rates it all. Thank you for creating something like this.
– desiremap, Think Dirty App User
Wow! All I can say is wow I scanned some of my product and most of them scored high on the dirty level. I didn't realize just how much junk is in that stuff. I plan on swapping some of my products for cleaner ones recommended in the app.