Your New Favorite Beauty Brand

Your New Favorite Beauty Brand

At Think Dirty, we work with a huge variety of brands in the clean beauty space, brands that make every type of product from haircare to skincare and body care to cosmetics. We, however, are always particularly excited to find new makeup products because as much as we love skincare, clean makeup finds are rare!

Quick Ingredient Lesson

Whether it is because they are more difficult to formulate or strong competition from toxic brands, finding cosmetics sans-harmful ingredients is tough. It’s recently become easier with programs like Clean at Sephora. These initiatives showcase some of the brands working to develop products without the usual roster of questionable ingredients like Talc, Phthalates, and Artificial Fragrances.

Cosmetics from mainstream and drugstore brands tend to contain some pretty dangerous ingredients. For example, the pigments in cosmetic products such as foundations, blush, and eyeshadows are usually made from Coal Tar Dyes. Coal Tar Dye is an umbrella term for the hundreds of chemicals that go into creating a dye of a given color. There’s no way to tell what kind of chemicals are in a dye, and some are decidedly toxic.

Introducing Fitglow Beauty

That brief explanation brings us to the main event of this article: Fitglow Beauty. I first discovered Fitglow Beauty when I started working at Think Dirty and was blown away by their products. I (naively) assumed that all non-toxic makeup brands fell into the “natural” beauty stereotype — i.e. the products feel nice but do nothing more than lend a slight dewy glow to your skin. Enter Fitglow Beauty: a makeup (and skincare) brand that could fit right in on the shelves of Sephora. Their beautiful packaging and high-quality products rival any big beauty brand but without any of the toxins.

The founder of Fitglow Beauty, Anna Buss, was first inspired to launch her brand by her own sensitive, rosacea-prone skin. Like many of us, she found that products containing unknown chemicals and synthetic ingredients irritated her sensitive skin. Even natural products often contained oils and waxes that would further irritate it. She decided to take matters into her own hands and create products to meet her needs and the concerns of others who shared similar skin issues.

To create her products, Buss researched plant-based ingredients for over a decade. She consulted with doctors and chemists to further perfect her formulas and ensure the highest level of efficacy. She wanted to make sure that her products didn’t just sit on the skin, but provided deeper nourishment for the skin cells below the surface.

All of the time and effort that was put into creating Fitglow Beauty shines through in the quality of the products. It takes a lot for me to abandon my tried and true Sephora products. It is especially difficult for products like concealer and eyeshadow where factors like coverage, color, and texture are key. Pigment-heavy products tend towards not-so-great ingredient lists, but you don’t always get the same payoff with non-toxic ingredients. Fitglow Beauty seems to have cracked the code.

There’s no time like the present to play around with makeup. Even though we have nowhere to go, for the time being, creating different looks when you have free time is great practice for when we can show it off! Plus it’s fun.

While you’re checking out their makeup, be sure to take a look at their equally effective skincare line! Their products are great for sensitive skin or those looking for a little anti-aging action.

Here are our favorite Fitglow Beauty products:


This concealer is perfect for anyone looking to make the jump over to a cleaner beauty routine. It feels exactly like a high-end concealer on skin. The coverage is medium to full and is very blendable. Every Think Dirty team member has tried and fallen in love with this concealer!

Lip Colour Serum

This lip serum has the nicest feel and smell of any lip product I’ve used in a long time. It leaves my lips very hydrated rather than sticky or dry and it comes in 16 different shades!

Redness Rescue Cream

This cream truly lives up to its name! The natural green mineral tint immediately reduces the look of redness and leaves my skin looking calm, even, and bright. I use this every day and my skin has never looked better.

Check out YouTube tutorials for extra inspo:

1Disclosure: We are a professional review and product rating website and mobile app that receives compensation from the companies whose products we review and rate. We are independently owned and the opinions expressed here are our own interpretation of a trusted source.