Primally pure body butter

BEST BODY LOTION

Primally pure body butter
PRIMALLY PURE

Almond + Vanilla Body Butter

This best-selling, decadent + natural body butter only contains ingredients that are safe enough to eat – high quality ingredients that work to restore the skin to a healthy and nourished state. A little bit goes a long way.

RUNNER UP: ALITURA NATURALS – The Body Lotion

Puracy natural body wash

BEST BODY WASH & SOAP

Puracy natural body wash

PURACY

Natural Body Wash

Gentle, plant-based cleansers provide a rich, hydrating, & purifying bathing experience for even the most sensitive skin. This world-class blend of ingredients features Pink Himalayan Sea Salt, which naturally exfoliates, hydrates, and balances your skin.

RUNNER UP: TROPIC – Body Wash

Rocky wild kindness shampoo

BEST SHAMPOO

Rocky wild kindness shampoo
ROCKY MOUNTAIN SOAP CO

Nourish & Protect Natural Shampoo

Nourish & Protect natural shampoo was developed for normal hair. Made with Flax Seed Protein, this natural shampoo blend nourishes the follicles and hair shafts while making hair stronger and less prone to damage. It’s gentle enough for everyday use.

RUNNER UP: MOON VALLEY ORGANICS – Herbal Shampoo Bar Pink Geranium

wander liquid foundation

BEST FOUNDATION

wander liquid foundation
WANDER BEAUTY

Nude Illusion Liquid Foundation

A weightless fluid foundation that delivers buildable coverage with a natural, radiant finish. Designed with a doe-foot applicator to deliver multitasking coverage wherever you wander. With medium to full buildable coverage, only a natural, radiant finish shines through.

RUNNER UP: MG NATURALS – Airbrush Miracle Organic Titanium Dioxide Free BB Cream

Skin reset serum

BEST SERUM

Skin reset serum

EMMA LEWISHAM

Skin Reset Concentrated Hyperpigmentation Serum

Skin Reset is a breakthrough in clean, natural skincare. It’s truly 100% clean, luxurious and delivers tangible, visible results. This multi-targeted formula includes 17 sources to even skin tone, 11 to prevent brown spots, 18 to brighten, and 20 for plumping hydration.

RUNNER UP: ALITURA NATURALS – The Gold Serum

well people concealer

BEST CONCEALER

well people concealer
W3LL PEOPLE

Bio Correct Multi-Action Concealer

This power-packed natural wonder provides serious coverage to banish any skin imperfections or blemishes. The difference is its ultra light, mousse texture that blends onto skin with minimal effort. It sets like a dream without creasing or budging for all day wear.

RUNNER UP: FITGLOW BEAUTY – Conceal +

Aether beauty eye makeup

BEST EYE MAKEUP

Aether beauty eye makeup
AETHER BEAUTY

Summer Solstice Palette

12 Golden hour shades in matte, shimmer, satin, metallic + duo-chrome to have your eyes glowing like a sunset. Crystal charged pigment: infused with Amber, Ruby + Topaz, to illuminate the skin with their light-reflective properties.

RUNNER UP: BURT’S BEES – Eye Shadow Trio

Viking Beauty organic day cream

BEST MOISTURIZER

Viking Beauty organic day cream

VIKING BEAUTY SECRETS

Day Cream

Viking Beauty Secrets certified organic Night Cream with Hyaluronic acid, cloudberries, and other Nordic super antioxidants is a rejuvenating overnight cream that repairs skin and helps to neutralize daily environmental damage.

RUNNER UP: ALITURA NATURALS – The Night Cream

Rose vegan lip balm

BEST LIP PRODUCT

Rose vegan lip balm
BIOSSANCE

Squalane+ Rose Vegan Lip Balm

An ultra-moisturizing vegan lip balm packed with ceramides and hyaluronic acid that helps replenish, hydrate, and soften lips. Enriched with Wakame algae that delivers a visibly plump, youthful-looking lips. Vegan. Clean. Ultra-hydrating.

RUNNER UP: BURT’S BEES – Lavender & Honey Lip Butter

Burt's Bees facial cleanser

BEST CLEANSER

Burt's Bees facial cleanser
BURT’S BEES

Sensitive Facial Cleanser

Embrace this deep clean that’s extra kind to sensitive skin. Proven to moisturize while gently removing dirt, oil and makeup, this formula uses softening Cotton Extract, which helps sustain moisture, along with a dose of soothing Aloe for the complete, gentle treatment your face craves.

RUNNER UP: ALITURA NATURALS – The Pearl Cleanser