Dirty Thinkers' Choice Awards are now open! 🎉 Learn More or Nominate a brand!

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  • We empower ingredient-conscious consumers to choose the safest beauty, personal + household products!

    Think Dirty® app is the easiest way to learn ingredients in your beauty, personal care and household products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!

  • Dirty Thinkers' Choice Awards Submission is Now Open!

    This year marks the launch of our first ever Dirty Thinker's Choice Awards, where our users will vote on the best of the best in clean beauty. Submit your products to be considered by Dirty Thinkers around the world by
    December 18, 2018, 5 PM EST!

    Enter Today!Nominate a Brand!
  • Apps That Reveal What's Really in Your Makeup

    Bloomberg recommends Think Dirty and other apps which shoppers scan for toxic ingredients in cosmetics.

    Watch it on Bloomberg
  • Kendall Jenner’s fave lipstick is (big surprise) bad for your health

    Want to know if the beauty products you’re buying are bad for you? There’s an app for that. Actually, there are many apps for that.

    Read more on Fast Company
  • Ruby Rose is a fan!

    "What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens."

    Read More on New York Times
  • Clean Beauty Movement: All you need to know.

    Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated.

    Watch it on the Today Show
  • Think Dirty Buzz!

    Check out some of the recent stories on TED Blog, Allure, Fast Co. We got some lovely reporters, bloggers, fans wrote about us. Read what are they saying!

    Check out the buzz
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