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  • We empower ingredient-conscious consumers to choose the safest beauty + personal products!

    Think Dirty® app is the easiest way to learn about the potentially toxic ingredients in your cosmetics and personal care products. Just scan the product barcode and Think Dirty will give you easy-to-understand info on the product, its ingredients, and shop cleaner options!

  • Clean Beauty Movement: All you need to know.

    Everybody’s talking about the Clean Beauty movement, but TODAY style expert Bobbie Thomas warns consumers to beware of buzzwords like “natural” because they’re not regulated.

    Watch it on the Today Show
  • Ruby Rose is a fan!

    "What changed my routine and really my life is the Think Dirty app. I’m obsessed. All these things I thought were good, or natural, were actually loaded with carcinogens."

    Read More on New York Times
  • Think Dirty Buzz!

    Check out some of the recent stories on TED Blog, Allure, Fast Co. We got some lovely reporters, bloggers, fans wrote about us. Read what are they saying!

    Check out the buzz
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  • 2017's Top Ten Liked Products

    Check out our annual Year in Review to see which products make it to our Top 10s!

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